As business owner, we always want to be thinking about the way to increase brand awareness, build customer loyalty and help increase sales leads. Promotional items can be used strategically — by building a campaign around them or matching the item to a theme of an event. Note the following 4 benefits of using promotional products in your business.
1. Ability to stand out among your competition
Promotional products help your company stand out from your competitor and will build brand recognition immediately with your customers when they see your logo. Making sure the item is useful assures that the client will see it often and think of your company when they use it. Eighty-five percent of people do business with the advertiser after receiving a promotional product.
2. Better than a business card
While there’s always a place for a business card, a well thought out promotional item can add depth to your marketing campaign and take it one step further. The options available for items that you can put your name on are endless and every business can and should add that creativity flair to your marketing campaign. These items can be specified to your target market and can be used and displayed for months to come.
3. Cost effective marketing tool
Promotional products are cost-effective compared to other popular forms of advertising, especially media, when trying to build your brand. Most branded merchandise uses a word-of-mouth technique to boost cost per impressions. Since promotional products are typically passed from one person to the next, your brand reputation will benefit immensely from increased impressions. A single promotional item averages 344 impressions per month.
4. Increase leads and generate sales
Promotional products are more than branding tools, they are lead generators. These items have proven to make a long lasting impression on customers. In fact, 6 out of 10 people keep promotional products for up to two years!
Whether you need help selecting the perfect promotional item or assistance printing your design, Jilco Direct Inc’s talented staff is here to help your business achieve its goals. Contact Jilco Direct today at 859-525-2277 today.
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